Communications

Leaders are failing their PR teams – agencies and corporates alike

Over the years, I have trained communications teams and professionals in everything from internal and crisis comms to social media and presentation skills. I must have trained hundreds in the last few years – and gosh, what insights. My big conclusion?  Business leaders don’t talk business to their teams. And this means the quality of Leaders are failing their PR teams – agencies and corporates alike

How to write a winning award entry

This blog first appeared on PRCA Mena. I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client How to write a winning award entry