Communications

How to create your personal brand – and why it will get you promoted and on boards

  Apologies if some of the links in this blog do not work, this blog has been transferred to the Next-Up website from our old company Northern Lights PR. I have spent the last two years listening to women talking about their career aspirations, the barriers they face and the help they need to be How to create your personal brand – and why it will get you promoted and on boards

Should CEOs be on twitter? Why they should – and why they shouldn’t

The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to see social media being covered from a strategic perspective rather than as Should CEOs be on twitter? Why they should – and why they shouldn’t