In the last year we have been trying to recruit a senior member of our team. We have interviewed in-house and agency PR people, journalists, social media specialists. But very few are able to combine good old fashioned PR with online skills. And the biggest gap is in the ability to understand or write thought … Are PR professionals going to get serious about strategic blogging?
Looking back at when Northern Lights PR first started using social media – some six years ago – I have to say it was pretty much based on blind faith. All of our team went to conferences and workshops and kept asking for the B2B case studies: these were always promised, never delivered. The case … How to measure ROI on B2B social media?
Calum Lynch, is responsible for Grant Thornton’s Business Risk Services team outside of London. He recently spoke at the Leeds Managing Partners’ Forum, discussing risk management in professional services firms. This blog picks out some of the discussion areas from that presentation. Should your firm have an independent non-executive director? That was the question that … Do professional firms need non-executive directors? How relevant is board governance to a firm?
Over the last year I have been forming thoughts about what makes a great communicator in the media. Some of this was triggered because of the training I did with the BBC, as one of their ‘expert women’. During the day we were asked to think what our personal brand was – how did we … Top 5 communicators of 2013 – who are yours?
Northern Lights has been doing business in Dubai for nearly two years. In November 2013, the Emirate was named host of 2020 World Expo, with the theme “Connecting Minds, Creating the Future”. Considering how British-friendly the UAE is it is surprising how little has been reported in the UK or world media about the opportunities … Dubai Expo 2020 worth £24bn – what are the opportunities for businesses?
A couple of years ago, we got a consultant in to help us win new business. It was the depths of the recession and it was tough. There was no magic wand but one thing really stuck: he said ‘you should be earning passive income’. This was a completely new phrase to me. He defined … Content Marketing – How to make money from your business in 2014 – just from your brainpower
Victoria and team contacted me a while back with regard to designing and producing a new eBook about writing skills and techniques for blogging. I thought this was a great subject for a book, as writing blog posts, scheduling their posting and getting a worthwhile social networking benefit from them is a quite neglected, but increasingly important, … The Woe Factor; Designing for Kindle
The attorney general, Dominic Grieve QC MP and the Lord Chief Justice for England and Wales the Lord Thomas yesterday published a revised judicial protocol and revised guidance on the disclosure of unused material in criminal cases. In plain English, these guidelines remind the press and the public that if you post information on social … Twitter – Tweeters warned about contempt of court – could your tweet land you in jail?
We decided to see if we could become an Amazon bestseller when we launched our new ebook, How to Write a Top-Ranked Business Blog. Here we share how we did it.
