Communications

How to read a Kindle e-book on your smartphone, PC, laptop or tablet – and become a bestseller? #SocMedX

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Northern Lights PR How to write a top ranked busines blog

As we already discussed in our last blog we are launching our new e-book, How to Write a Top-ranked Business Blog (to help business leaders, professionals, academics and journalists) on 19 November 2013. When the book goes on sale on Amazon, we are running a social media experiment to see if we can engage enough … How to read a Kindle e-book on your smartphone, PC, laptop or tablet – and become a bestseller? #SocMedX

Share this too – Part Two

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Last week I reviewed the CIPR’s new book on social media, Share this Too.  I wanted to pull out a nugget from each of the 30 contributors, so covering the rest here, part two. 1.      Sharon O’Dea Sharon’s chapter on gamification disturbed me – particularly having this in a book for the PR industry.  She … Share this too – Part Two

Can social media help reinvent the High Street and are there any lessons corporates can learn?

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Social media has long since gone beyond the realms of chatting with friends, to being a key tool in business. And recently the Daily Telegraph said it could play a vital role in boosting retail sales. Most shops have Facebook pages and Twitter, but how many are actually using them to effectively engage with their … Can social media help reinvent the High Street and are there any lessons corporates can learn?

Does the BBC despise business? And why?

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Why do we need the BBC to reflect business people in a more realistic way and why is it that businesses have for years been saying the media does not like or reflect what we do? And do we in the business community have a role to play in bringing change?

Public Speaking – Are Women and Men Really Different?

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Guest blog by Rosalind Adler and Lea Sellers of Media Skills for Women, which offers communication and media skills courses designed to boost confidence for women when they speak in public or face the media. Rosalind is an actress and communication skills coach and Lea’s background is in television producing (Newsnight, Channel 4 News and Question Time)