I’ve just spent two weeks on holiday with a pile of books on social media for business. I really want to sharpen up the results that can be achieved for our clients and improve our technical knowledge. So far, I’m finding two thirds of each book tends to be basic and a lot of repetition … 10 powerful tools to increase sales through Twitter – with thanks to Joel Comm
This year has been one of great disappointment in finding and working with good web designers and SEO advisers. It seems we are going through another cycle when the ‘techies’ are disconnecting with businesses. Why do we say this? 1. Poor responses to website tenders Last year we put out a tender for one of … Why are good web designers and SEO advisers so hard to find?
Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go to them, right? But whilst you’re driving all that traffic to … Driving traffic to your Facebook page: Don’t put all your eggs in one basket
by Kulbir Sandhu, Intern at Northern Lights PR The first generation of Asian entrepreneurs were a unique bunch. By and large, they were successful, worked incredibly hard and achieved the aims they had set out to achieve – namely to be self-sufficient and provide financial security for their families. Many went on to achieve great … 5 reasons why Asian businesses have historically not ‘done PR’…and how the tide is turning
Successful internships are those that will have clout on CVs by genuinely adding value to the intern and the employer. We’ve just finished the second year of our internship for black and minority ethnic graduates at Northern Lights PR (based on Taylor Bennett Foundation’s flagship programme in London). It’s a three week intense training programme … How to run a successful internship
by Farrah Khan, Intern at Northern Lights PR Do you write blogs or are you really just blagging it? On the Northern Lights internship we learnt that successful blogging is about more than just telling the world what you think. 1. Why should you blog? The purpose of blogging is to give your brand/organisation a … Are you a blagger or a blogger?
by Ahmed Riaz, Intern at Northern Lights PR You know the dos and don’ts of networking. But do you know the befores and afters? Being friendly and open to people you meet is all well and good, but that doesn’t capture them. Remember, research is bait – it’s not about treating people the way YOU … A net of research catches a network
Inspired by Lucy Kellaway’s article in the Financial Times, I have just joined the Anti PowerPoint Party. We have refused to do Powerpoints for years – but are often made to feel this could be a disadvantage when pitching for new work. ‘Please send your Powerpoint by 4pm the night before your presentation’ or ‘let … Join the Anti Power Point Party today
by Kulbir Sandhu, Intern at Northern Lights PR As somebody who has had some work experience of ‘in house’ communications, the first week of the programme has been an eye opener for many reasons. My objective before the internship started was to immerse myself: immerse myself in the master classes, in client briefs and generally … PR through the medium of cake baking
