In the last month several people have mentioned how they’ve been contacted with email requests from people they don’t know – but often through people they know a bit. I got into a discussion with one of these people about this whole issue of email introductions and we came up with a list of why … Three magical tips to ensure winning success from emailed introductions – LinkedIn and Outlook
by Naimah Sheikh, Intern at Northern Lights PR It’s already the end of the first week at the Northern Lights PR as an intern, and it has flown by. It’s been a challenging five days but we have laid the foundations of building new relationships and understanding the core of PR and communications. Stepping out … Stepping out of the IT bubble into PR
This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals are still struggling to be strategic with their LinkedIn accounts – or to use it … Ten easy ways to use LinkedIn for networking
When you organise an event, if you want someone really important to be there, you wouldn’t just rely on your generic invitation? Of course not, you’d at least write a tailored introductory email explaining the importance of their attendance and what’s specifically ‘in it for them’ then follow up with them to make sure they … How to get your targets to notice your tweets
Twitter started life as a purely social tool. It was quickly picked up in the consumer market and it is now being used in the business to business and professional markets. But Twitter hasn’t kept pace with what business users need to make it a strategic communication tool. A number of our clients are … Five Twitter features that would make life easier for business
A new report ‘Social Media and Employment’ is a must-read for employers, employees and graduates looking to find their first job. Produced for the Glasgow Employer Board, the report looks at the implications of social media on employment and recruitment – Northern Lights’ CEO Victoria Tomlinson took part in the research. The insights, sensible advice … Social media – friend or foe to employers?
The purpose of social media in business is to give your customers new and easy ways to talk directly to you; to share your expertise and help others; and build relationships with new people who might become customers one day. The most important aspect of social media is therefore to have two-way conversations. If someone … Five social media gurus who have disappointed – and four who restored our faith
There is no doubt that most academic research has little value if it cannot be applied in the real world. With greater scrutiny of the public purse and increasing tuition fees, it is more important than ever that academics and universities demonstrate the value of their research to wider society and the business community. This … Communicating academic research – does social media have a role?
There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on. Write about them in an engaging and useful way. And then get your blog noticed by the people you are writing for. Based on feedback, our own blog is not bad … Social media in business – how do I get my blog noticed on Google?
