Communications

How to win friends in the media – the dos and don’ts of working with journalists

I had the pleasure of meeting former journalist Rob Pittam the other week when he gave a guest lecture to PR students at Leeds Metropolitan University on the dos and don’ts of approaching the media with a story. Rob spent 25 years in journalism including 10 years as a BBC business correspondent working on BBC2’s How to win friends in the media – the dos and don’ts of working with journalists

Top Tips On Article Submission

Fraser Mitchell of Siteseeing, a very practical web design and search engine optimisation company, has written a guest blog for us on article syndication.   Top Tips On Article Submission Writing and syndicating quality articles can be an excellent way to build your personal profile, or the profile of your business, establishing you as an Top Tips On Article Submission

‘I have a cunning plan’ – making social media strategic

Hardly a week goes by in Yorkshire without an event or workshop on social media.   It seems that our appetites for anything digital are insatiable. Last week I attended a sell out social media breakfast seminar organised by the Chartered Institute of PR’s Yorkshire and Lincolnshire group.    Deborah Copeland, head of online PR at ‘I have a cunning plan’ – making social media strategic

PR in the Boardroom

Peter Finnegan and Filiz Ozakinci are the Chartered Institute of PR’s student reps at Leeds Metropolitan University.  They attended a guest lecture on ‘PR in the Boardroom’ given by Northern Lights PR’s chief executive Victoria Tomlinson as part of an autumn lecture series celebrating 20 years of the PR degree at the university Northern Lights PR in the Boardroom