Communications

Why Is Blogging Great For SEO?

Today we have asked Phil Byrne, one of the UK’s foremost Web optimisation experts, to give us his take on blogs and their importance to good SEO. Here are his tips for the day

5 skills that make an FD an outstanding FD – new research from The Directorbank Group

We have spent the summer helping The Directorbank Group to carry out research into What makes an Outstanding FD? This has been done in association with Grant Thornton. When you mention the word ‘finance director’, many will have that old image of an accountant in the Monty Python sketch trying to tame a lion.   Forget 5 skills that make an FD an outstanding FD – new research from The Directorbank Group

How do I get a comment on my blog? Five practical examples of what’s worked for us

Writing a blog is hard enough.  But at least once it’s up, comments will come flooding in.  Right?  Wrong! This is perhaps the most surprising part for bloggers – you have to work just as hard at getting comments as writing the thing initially. There are three key ingredients to generating blog comments:  writing a How do I get a comment on my blog? Five practical examples of what’s worked for us

Run a dynamic internship – without the resources of a FTSE 100 corporate

It is Northern Lights PR’s 20th anniversary this year. To celebrate we wanted to do something new and different that reflected our values – had heart, made a difference and shared our PR skills. When Heather McGregor of Taylor Bennett told me about their Brunswick Internship we knew this was it.  We wanted to run Run a dynamic internship – without the resources of a FTSE 100 corporate