This. is the question that I have been asked today by a PR student. She sent me the questions below to get my views for her dissertation. The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix. How does … Is blogging changing the role of PR?
A number of clients have recently been mentioning variations on a theme. That in a recession you have to talk to your teams more than ever – even if there is nothing particularly new to say. Stephen Martin, chief exec of Clugston, a leading construction company, took part in the Channel 4 programme, Undercover Boss … In a recession you have to keep communicating
I’ve noticed a recurring theme with several clients recently. A number are looking for directors of communications. It struck me today that these are all very senior, strategic posts and each client sees these positions as absolutely critical to the success of their businesses. They are going to great lengths to get the right person … A number of clients are looking for directors of communications.
