At a recent event hosted by our client the Leeds Law Society, the heads of the legal sector in the UK came together to debate the future of the profession. It was a fascinating debate and one key element that emerged from the session was the need for law firms to embrace digital technology. Digital … ‘Digital is critical for the future of law firms’
Northern Lights broke into exports in just 28 days and used LinkedIn and social media to research the market, secure overseas meetings and sign its first international deal in the Middle East. Here, chief executive Victoria Tomlinson explains how Northern Lights targeted overseas markets, researched export opportunities, sought introductions to business leaders in other countries … How did Northern Lights break into international trade?
I am helping an organisation with their internal communications and we are trying to make their employee event more relevant and engaging for those attending. We are involving more employees and building in some interaction, but inevitably a number of leaders still want to talk from a lectern and use PowerPoint to support their talk. … How to tell stories in presentations
Writing a book is part of many people’s dreams – but few achieve it. Most dream of publishing a novel, but there is a much easier book we can write today and at little cost. It may not make you the fortunes of John Grisham, but it could help your business make a lot more … Inside secrets to writing a bestseller
This week I supported our client, Pat Chapman-Pincher, to do her first big speech ‘in the round’. This is where the stage is round (surprisingly!) and in the centre of the room with tables and seating surrounding it. My colleague Ben, who used to be deputy editor at Yorkshire Insider, loves the format – … 9 tips for presentations ‘in the round’
I have helped charities for most of my life – it’s how I got into PR! It is always a challenge to deliver all the things you want with limited resources; usually people and money. But in this last month I have spotted a number of opportunities that charities are missing entirely. First the issues, … 7 ways for charities to increase membership
This week 24 judges decided which entries would win the prestigious CorpComms awards – the magazine for corporate communicators. I was honoured to be asked to join them. Judging the work of your peers is thought-provoking. It challenges you to think about the work you are doing for your own clients, the value and the … 10 inside secrets to winning an award – from the judges
Granted, Yorkshire can be a bit tribal but (as a Yorkshireman) I can say we pride ourselves on being the friendliest people in the world. So, when Prime Minister David Cameron was caught on microphone joking that Yorkshire people “hated each other”, it’s no surprise that he was instantly lambasted by an irate horde of … 10 tips for media interviews – don’t forget the microphone is on Prime Minister…
Blogs have been a recognised marketing tool for a number of years now and I’d argue they are the most powerful way of promoting your business today. They’re also a hugely cost effective way for generating new business and raising awareness of your expertise or offer. Despite this, many businesses still aren’t making use of … Nine reasons why your business should be blogging
