How should you write your LinkedIn profile? First person – I am the UK’s leading authority on … Or Third person – John Smith is the UK’s leading authority on … There is no definitive right or wrong answer and we frequently debate the pros and cons of both. I would … LinkedIn profiles – first or third person?!
Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms – is becoming increasingly important to the success of a business. Even the most … SEO is dead – content marketing is king!
Back in April I talked about how Periscope could benefit business as it was launched to the world. This new live video streaming app from the people at Twitter allows anybody in the world to broadcast what they are doing live, simply by using a mobile phone to film events. It’s proved to be a … How can businesses use live video apps like Periscope?
Customer questions are key when it comes to improving your Google search ranking and creating content for your website and social media channels. This latest video blog (vlog) from Northern Lights communications director Ben Pindar is in response to a question he’s faced on numerous occasions. Our recent research into how professional service firms are … How do I get my business found on Google?
My last blog looked at Nine Steps To Build An Online Brand, offering a few simple steps to create a simple but engaging presence that will help business leaders to use the internet and digital technology to win new business. One of the key elements of this process was harnessing the power of social media. … Eight common social media mistakes – is your business guilty?
Today every business owner recognises the importance of a strong online brand – even if it’s still on the “to do” list. Finding you on Google and researching who you are is now an integral part of every customer’s buying process. Northern Lights works with a wide number of B2B organisations, public sector bodies, educational … Nine steps to build an online brand
What do companies of the future look like? And what sort of boards do you need to run them? From the discussions at a Heidrick & Struggles breakfast debate this morning, traditional corporates are struggling to think digital, disrupt their existing models or recruit the talent to help them. However, all is not hazy. Our … Digital disruption – how is it shaping companies and boards of the future?
Good customer service is very subjective. What one person loves, another can hate. I have recently started to feel bombarded with emails from a few companies who, in theory, are just doing a great job of keeping me informed. But they are too chatty and emailing me at too many stages of the order. I … Is automation leading to poor customer service?
I ran a training day for a group of consultants last week, as the first stage of building their profile. Their homework was to print out a blog they follow and then tell us all why they like it. It’s a great way to get people thinking about blogs and how to make them work. … What makes a good blog?
