We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics, the type of organisation the website belongs to, and what activities have been happening to cause the increase in bounce rate.
Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.
I was delighted to be asked by Victoria Betton to co-author an ebook for the NHS on using social media to help mental health practitioners. Packed with examples of best practice and case studies, I have been so impressed at how professionals are using social media – from consultants and GPs to occupational therapists and … What businesses can learn from mental health practitioners
This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made – thanks to @chrisnorton and his excellent blog for alerting us to the … Google changed its algorithms this week – three steps to ensure your website is highly ranked
Lucy Kellaway wrote in her FT column this week about the distraction of social media and her own ‘cyber loafing’ at work.
She rightly points out that corporate response to internet abuse is ‘wildly inadequate’, with most companies relying on issuing guidelines and doing some monitoring – but says they might as well not bother.
The Liberal Democrats have had better months. The will they won’t they regarding the Eastleigh By-election is enough to deal with, without the reveal by Channel 4 about Lord Rennard. And of course, there is Chris Huhne’s guilty plea to add to the pile.
Or it could be seen as a good result as the internet is awash with stories, comments and blogs about the controversies surrounding them. And it is all free – you couldn’t pay for such publicity and whilst none of it is positive, it is ensuring daily coverage and encouraging a flock of commentators to come out of the woodwork and blog their two pennies worth.
The horse meat crisis has now been running for a month. How time flies.
Back in January, this blog looked at how Tesco had responded to the initial scare and what a crisis communications plan should look like.
A question from a client made me realise the blog didn’t address internal communications, which of course is as critical as dealing with the outside world.
When done well, Pinterest can be a great part of your overall SEO strategy, and an invaluable source of traffic to your site.
When done badly, it can be a waste of your valuable time, and a possible dent to your brand’s reputation.
With this in mind, here are my top tips on what you should and shouldn’t be doing to build your presence on the internet’s biggest pin board.
If you want your blog to be successful you need to post regularly. That might be monthly, weekly or daily. For most professional, business and academic blogs we would recommend weekly.
Here are our tips to help you create a blog editorial calendar and to post regularly
