Digital PR - Page 11 of 17

Were our universities right – ‘social media is a modern obstruction to gainful employment’?

Northern Lights | 27 December 2012

Emily Knowles is a media studies graduate working in PR and copywriting. After finishing my degree in 2011, my prospects of finding a decent entry-level job looked bleak. My marks were all right, but not outstanding, and the last sports award I won was in senior school. 1. Bleak prospects for job-hunting graduates The only … Were our universities right – ‘social media is a modern obstruction to gainful employment’?

Ten great blogging tips for #academics to promote their research

Northern Lights | 11 December 2012

Ten great blogging tips for #academics to promote their research

Google is changing – will keywords become obsolete?

Northern Lights | 3 December 2012

Social media is now seen as a serious business tool – but business leaders are still not sure how to use it.

Five failsafe tips to ensure successful international webinars

Northern Lights | 2 November 2012

Have you taken part in a webinar with half a dozen nationalities from China to Silicon Valley – and all the challenges of varying quality of internet connections? With flights grounded due to Hurricane Sandy and New York still not functioning normally, no doubt more people than ever are using this extremely useful business tool. … Five failsafe tips to ensure successful international webinars

12 Reasons Why Blogging is Good For Business

Northern Lights | 26 October 2012

In my last blog, we had a brief look into the history of blogging and how bloggers are now major influencers in business: Why B2B Can’t Ignore Blogging But what about writing a blog yourself? Taking things back to your business, the best way to control online opinion (or at least to influence it in … 12 Reasons Why Blogging is Good For Business

Six essential tips for successful video blogs and media commentators

Northern Lights | 15 October 2012

We’ve helped a number of clients go through the torture of media training in just the last month – and I’ve also gone in front of a camera to promote our ebook to help students who are jobhunting. A number of themes struck me as we were doing these. Here are our tips if you … Six essential tips for successful video blogs and media commentators

Should Schools and Colleges Teach Social Media?

Northern Lights | 9 October 2012

I’ve recently been helping schools and colleges with their social media marketing. In May, I was invited to speak about social media at the 2012 AMDIS Conference – the annual conference of The Association for Marketing and Development in Independent Schools. I wrote about it in my blog here. What comes across time and time … Should Schools and Colleges Teach Social Media?

Why B2B Can’t Ignore Blogging

Northern Lights | 2 October 2012

At the end of 2011, there were: 181,000,000 blogs worldwide 18,700,000 million bloggers (6.7m on blogging websites, 12m using social networks) [source: Nielson] Everyone and his dog seems to have a blog (or web-log) nowadays! But while the B2C sector has picked up on consumer appetite for reading and sharing blogs, and has embraced blogging … Why B2B Can’t Ignore Blogging

3 ominous lessons from Prince Harry’s photos – employers and students take note

Northern Lights | 26 August 2012

The real story of Prince Harry is – the photo. Without that, there would not have been a story – and that is a lesson for employers and students. India Knight of the Sunday Times is spot on when she says today that “Harry has exposed our sins of the smartphone”. And employers and students … 3 ominous lessons from Prince Harry’s photos – employers and students take note