Last year I wrote an ebook on social media for business. In it I outlined what I thought the rules should be for connecting to people on LinkedIn. These are that they should be people who – You do business with – You would have a drink with after a meeting – You would recommend … I’m in a mess with LinkedIn – what do you advise?
By Andrew Rayment, partner, Walker Morris Just before Christmas I had the pleasure of being invited by Victoria Tomlinson of Northern Lights PR to talk at a seminar about employment issues and social media. Facebook, LinkedIn and Twitter are hardly new, but the legal world is notoriously slow to react and is only now really … Can I sack my employee for Facebook comments?
I am so frustrated! Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical. In our case we have been trying to do this through social … How did the PR industry lose the social media battle?
If you have one shred of doubt left about the business value of LinkedIn……. Read this! Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and pick things up with your customers. At the weekend I spotted a … If you have one shred of doubt left about the business value of LinkedIn…….
I mentioned that I have been on a social-media-holiday-reading-fest. A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs. SEO is writing website and blog copy in a way that search engines can find – and get you higher up Google rankings. My next book … 8 easy steps to improve your search engine rankings
This summer I have been on a glut of holiday reading about social media. I had thought I was buying the more ‘advanced’ books and while most of them covered a lot of basics for newbies, each book had a number of new ideas and tips. But what struck me most as I ploughed up … Twitter is the favourite social media of the gurus
Even if you don’t have children and rarely read blogs you’ve probably heard the term ‘mummy blogger’. It refers to parents (‘daddy bloggers’ are also now taking off in a big way) who blog about anything to do with their children. There are thousands of them but some have become incredibly influential, winning major awards … Why are ‘mummy bloggers’ so influential? And what could professionals learn from them about social media for business?
I’ve just spent two weeks on holiday with a pile of books on social media for business. I really want to sharpen up the results that can be achieved for our clients and improve our technical knowledge. So far, I’m finding two thirds of each book tends to be basic and a lot of repetition … 10 powerful tools to increase sales through Twitter – with thanks to Joel Comm
Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go to them, right? But whilst you’re driving all that traffic to … Driving traffic to your Facebook page: Don’t put all your eggs in one basket
