There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on. Write about them in an engaging and useful way. And then get your blog noticed by the people you are writing for. Based on feedback, our own blog is not bad … Social media in business – how do I get my blog noticed on Google?
Put your hand up if you regularly comment on blogs. What, not even those by people you rate that are well written, engaging and leave the debate open? Not even if you have been asked as an expert in the field to share your thoughts? The reality is that even prolific tweeters who are experts … Social media evaluation: Is getting comments on your blog still the Holy Grail?
Getting senior management to see why social media can help achieve strategic business goals is easier said than done. It can take years to build a strong social media network that generates real business leads and for risk averse organisations like Greater Manchester Police when they decided to tweet all their calls for assistance in … 3 Eureka! moments for getting buy in for social media from your boss
If Twitter is going to work for your business, you need to be strategic – don’t just open an account, follow your favourite celebrities and tell the world you’ve opened a bottle of wine. Identify businesses, journalists and influencers who could help your business. Start following them, understand their tone and style and then respond … 3 ways to start a Twitter conversation
We have today launched our free ebook, Why you Can’t ignore Social Media in Business. To those who have been tuned into social media for a few years, the book’s content and style will probably seem basic and old hat. And if I’m honest, I am slightly embarrassed to have written it – I am … 10 tips for taking the plunge in (business) social media
In any field of expertise, you will find insights on Twitter that you cannot get elsewhere. The problem is that there is so much information. Twitter is now one of the world’s biggest search engines. There are various ways of searching for people, organisations, news, insight and issues using the ‘who to follow’ tool and … Become an expert in your field: 3 tips for using Twitter as research tool
I’ve spent the last two months writing a book, ‘Why you can’t ignore social media in business – practical tips and case studies’. It will be available free to download from our website from early March. There are ten interviews with business leaders and academics about how they are using social media, what they see … 5 key social media issues for the UK’s business leaders
How many people do you tell if you’ve had poor customer service? It used to be around 20, but that was before the internet. Now instead of simply telling their friends, disgruntled customers can turn to consumer forums and social media to leave feedback about anything from a substandard meal to poor delivery service from … Customers complaining on Twitter and Facebook – how should you respond?
When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing and communications mix. And many companies now recognise that Facebook is a good platform … Five good reasons why Facebook is good for business
