Digital PR

‘I have a cunning plan’ – making social media strategic

Hardly a week goes by in Yorkshire without an event or workshop on social media.   It seems that our appetites for anything digital are insatiable. Last week I attended a sell out social media breakfast seminar organised by the Chartered Institute of PR’s Yorkshire and Lincolnshire group.    Deborah Copeland, head of online PR at ‘I have a cunning plan’ – making social media strategic

PR in the Boardroom

Peter Finnegan and Filiz Ozakinci are the Chartered Institute of PR’s student reps at Leeds Metropolitan University.  They attended a guest lecture on ‘PR in the Boardroom’ given by Northern Lights PR’s chief executive Victoria Tomlinson as part of an autumn lecture series celebrating 20 years of the PR degree at the university Northern Lights PR in the Boardroom

Why Is Blogging Great For SEO?

Today we have asked Phil Byrne, one of the UK’s foremost Web optimisation experts, to give us his take on blogs and their importance to good SEO. Here are his tips for the day

How do I get a comment on my blog? Five practical examples of what’s worked for us

Writing a blog is hard enough.  But at least once it’s up, comments will come flooding in.  Right?  Wrong! This is perhaps the most surprising part for bloggers – you have to work just as hard at getting comments as writing the thing initially. There are three key ingredients to generating blog comments:  writing a How do I get a comment on my blog? Five practical examples of what’s worked for us

Ten ways to Engage! an audience through social media – with thanks to Brian Solis

  I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their marketing and advertising. The first part is a recap Ten ways to Engage! an audience through social media – with thanks to Brian Solis