I have been struggling with one aspect of social media. Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on? When I started out in social media I was quite clear in my own mind that the aim should be about forming meaningful relationships. If the people … Gaming the (social media) system – consensual spam or the way to generate business?
The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover. The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public relations drive in a bid to rid itself of the legacy of its … What do celebrity Kate Moss and African republic Rwanda have in common?
by Shaheeb Tanwir, Intern at Northern Lights PR PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the world as any self respecting industry would. Similarly, any self respecting industry is constantly at … Social Media in Modern PR Communications
I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years. I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days. As a freelance consultant, I’ve had to search the … We need to add value to our website – Quick! Let’s add a news feed…
BT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.
According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’
With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown? Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking. It is already hugely popular in cities … Foursquare: check in and check out of Facebook?
This. is the question that I have been asked today by a PR student. She sent me the questions below to get my views for her dissertation. The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix. How does … Is blogging changing the role of PR?
Stephen Fry has again set the debate going on who should Twitter and about what. Yesterday he announced he is taking another (temporary) break to write his autobiography. Steve Davies (an online communications expert) has produced a list of all the journalists he could find using Twitter. I’ve used the Christmas break to go through … Who should Twitter – and why?
