I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply disturbed. There was tacit agreement that “of course partners aged over … Professional services firms and social media – too old at 50?
What is academic research for? As a REF manager recently said “This is not a question that academics have had to consider in the past. Measuring impact is a completely new concept.” The rules of how the UK government funds research have changed. The most money has always gone to top-ranked researchers, but as the … Impact and the REF – and the role of social media for economic and social impact
If you are new to social media, where do you start? This is the challenge facing university departments across the world. Earlier this month, I delivered a one-day course for the Training Gateway to help universities develop a social media strategy. We had people from Scotland to the South coast, and in roles ranging from … How to create a social media strategy for universities
The B2B and academic worlds have been slower, on the whole, than B2C to see the potential of social media for driving brand engagement, building strategic relationships and establishing influence and thought leadership – both online and offline. However, some have seen the potential, invested, and are now reaping the rewards. Sheffield Business School are … Social media audits for corporates and universities: Part one
This week Simon Cowell has been tweeting pictures of himself with his new baby. Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you? Have you thought about your online ‘brand’ and how you reflect this across all social … Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?
In the last year we have been trying to recruit a senior member of our team. We have interviewed in-house and agency PR people, journalists, social media specialists. But very few are able to combine good old fashioned PR with online skills. And the biggest gap is in the ability to understand or write thought … Are PR professionals going to get serious about strategic blogging?
Looking back at when Northern Lights PR first started using social media – some six years ago – I have to say it was pretty much based on blind faith. All of our team went to conferences and workshops and kept asking for the B2B case studies: these were always promised, never delivered. The case … How to measure ROI on B2B social media?
A couple of years ago, we got a consultant in to help us win new business. It was the depths of the recession and it was tough. There was no magic wand but one thing really stuck: he said ‘you should be earning passive income’. This was a completely new phrase to me. He defined … Content Marketing – How to make money from your business in 2014 – just from your brainpower
Victoria and team contacted me a while back with regard to designing and producing a new eBook about writing skills and techniques for blogging. I thought this was a great subject for a book, as writing blog posts, scheduling their posting and getting a worthwhile social networking benefit from them is a quite neglected, but increasingly important, … The Woe Factor; Designing for Kindle
