It’s time for communications professionals to be confident
What is the role of a communications professional?
General
Can your line managers communicate with staff?
Internal communications is growing up as a core business activity. Over the years I’ve done a lot of training on this topic and on the most recent course I noticed 90% of delegates had a dedicated internal comms title. A few years ago that would have been PR manager or similar. But I also noticed … Can your line managers communicate with staff?
Five ways businesses fail in communicating change
Jon Dean is a strategic change specialist and works with major organisations to help them implement new programmes, leadership development systems and major corporate transformations. In this guest blog for Northern Lights, he explores the corporate communication challenges of change…
3 amazing ways to generate B2B sales leads with social media
Are your sales teams and digital teams working together – you could be amazed at what happens when they do?!
Here I share the various ways that social media should be supporting your B2B business development.
12 social media and digital trends for business in 2017
Aiming to predict the social media and digital trends businesses should be watching out for in 2017 and what they can do to target customers, engage audiences, be found online and, most importantly, win business.
How to build an online community?
Are they in a community? I think they are, even if they only want a ‘community’ of a dozen or so people. But we haven’t thought of approaching this as an online community, more as highly sophisticated networking and relationship building online.
9 Lessons on Being a Non-Executive Director
This blog first appeared on PRiME, an online magazine for women in their prime and looks at lessons I learned, what has gone well – and what am I still learning? Ten years ago, I was invited to join my first board as a non-executive director. It was an advisory board to a business school. … 9 Lessons on Being a Non-Executive Director
How do you evaluate Christmas TV ads – warm glow or hard sales?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on social media management where we … How do you evaluate Christmas TV ads – warm glow or hard sales?
The mindgames of sharing your competitors’ materials – own goal or goldmine?
It is always a good reminder of what puzzles or challenges them – and what is currently causing a lot of debate is about sharing competitor material.