General - Page 8 of 38

£120m Ministry of Justice win for language company thebigword

Northern Lights | 1 June 2016

Leeds-based thebigword, the global language services company, has won both the biggest interpreting contract in the UK – a £120m, four-year contract to provide face-to-face and telephone interpreting to the Ministry of Justice – and the contract to provide translation and transcription services. The contracts can be extended for a further three one-year periods. Under … £120m Ministry of Justice win for language company thebigword

Doing business with Latin America

Northern Lights | 26 May 2016

Do you want to expand your export market? Have you wondered about Latin America but not known where to start? Join the round table event on Friday 10 June featuring a leading Latin American expert who will share her insights into why business leaders should look to Latin America for new export opportunities. Uruguay-based Gabriela … Doing business with Latin America

How social media sparks relationships and content

Northern Lights | 24 May 2016

In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added: “I was thinking Linda – you did brilliantly engaging with me online so that when I saw … How social media sparks relationships and content

UK legal chief coming to Leeds to challenge lawmakers

Northern Lights | 19 May 2016

The head of the UK legal sector is coming to Leeds to challenge the rising cost of legal services and the impact it is having on access to justice at an event to mark the official opening of Leeds Law Society’s new offices in the city. The Master of the Rolls and Head of Civil … UK legal chief coming to Leeds to challenge lawmakers

Do headhunters use LinkedIn for senior people?

Northern Lights | 16 May 2016

Senior people are still sceptical about the value of LinkedIn – yet are looking for their next chair, non-exec or board position. So here we asked Scott Hutchinson, a performance coach and career trainer, to explain how LinkedIn is used by headhunters. How do headhunters find people? And more to the point, is it important/relevant … Do headhunters use LinkedIn for senior people?

Four lessons Boaty McBoatface can teach us about online campaigns

Northern Lights | 10 May 2016

The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of media coverage in the process. But, what lessons can we learn … Four lessons Boaty McBoatface can teach us about online campaigns

Does social media work for B2B businesses?

Northern Lights | 4 May 2016

Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting this marketing channel. She asked me to write a short blog … Does social media work for B2B businesses?

Reaching key audiences with blogging

Northern Lights | 27 April 2016

Blogging is a powerful tool for many businesses, organisations and brands.

How do I get more visitors to my website?

Northern Lights | 22 April 2016

One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’