Google+ was launched on 28 June, 2011 with Google determined to make this latest social media platform the new LinkedIn, Twitter, Facebook and Skype all rolled in together.
Yet three years on, few business people are really using it – and it is a rarity to find anyone who loves it.
So why do I say you have to love it?
The last year has been a tipping point for businesses – few now dismiss social media as a nonsense, most are pretty enthusiastic about LinkedIn and most are using or trying to use other social media such as Twitter and blogging. But in the last month I have been asking businesses, ‘who is using Google … How to use Google Analytics – and why you should
A social media guide that profiles the leading platforms and provides useful suggestions on how businesses can make the best use of them.
At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can quickly create content that guarantees they are found on search … What is the best social media platform? Part One
What should businesses do? Three years after creating Google Authorship to link content back to the original author and help improve search engine rankings, Google has announced via Google+ that it is dropping the much-loved tool. Northern Lights associate Jonny Ross, of Jonny Ross Consultancy, has previously written about the benefits of Google Authorship on … The death of Google Authorship
LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business
Last week I spotted a great post by Lloyd Pearson on the PM Forum LinkedIn group (Professional Marketing) saying ‘A plea to Legal Marketers – please don’t do this’. He linked to the video clip below, which he says ‘parodies the modern corporate advert: laden with clichés, stock images, buzzwords, and emptiness’. If you cannot … How to make great video clips for YouTube – 11 examples of the best and worst
If you are new to social media, where do you start? This is the challenge facing university departments across the world. Earlier this month, I delivered a one-day course for the Training Gateway to help universities develop a social media strategy. We had people from Scotland to the South coast, and in roles ranging from … How to create a social media strategy for universities
The B2B and academic worlds have been slower, on the whole, than B2C to see the potential of social media for driving brand engagement, building strategic relationships and establishing influence and thought leadership – both online and offline. However, some have seen the potential, invested, and are now reaping the rewards. Sheffield Business School are … Social media audits for corporates and universities: Part one
