If you want to appear at the top of Google searches, you don’t need to rely on your web and IT teams to get you there. But you need to start thinking like a search engine to make it work.
In the last year we have been trying to recruit a senior member of our team. We have interviewed in-house and agency PR people, journalists, social media specialists. But very few are able to combine good old fashioned PR with online skills. And the biggest gap is in the ability to understand or write thought … Are PR professionals going to get serious about strategic blogging?
Looking back at when Northern Lights PR first started using social media – some six years ago – I have to say it was pretty much based on blind faith. All of our team went to conferences and workshops and kept asking for the B2B case studies: these were always promised, never delivered. The case … How to measure ROI on B2B social media?
We decided to see if we could become an Amazon bestseller when we launched our new ebook, How to Write a Top-Ranked Business Blog. Here we share how we did it.
As we already discussed in our last blog we are launching our new e-book, How to Write a Top-ranked Business Blog (to help business leaders, professionals, academics and journalists) on 19 November 2013. When the book goes on sale on Amazon, we are running a social media experiment to see if we can engage enough … How to read a Kindle e-book on your smartphone, PC, laptop or tablet – and become a bestseller? #SocMedX
The CIPR, the PR’s professional body, has done itself proud. A new book, Share this Too, which came out last month, puts the world of social media into a strategic, PR context. I have long since argued that the PR industry should be the ‘go to’ people for social media but we have been playing … Share This Too – social media has gone mainstream
The university business blog is a relatively new phenomenon. While students themselves embraced social media early on, the universities at which they study took a little longer to see the engagement potential of blogging and social media. My specialist areas are around website development and search engine optimisation (SEO), so I’ve a particular interest in … Top UK University Business Blogs for SEO
We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics, the type of organisation the website belongs to, and what activities have been happening to cause the increase in bounce rate.
This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made – thanks to @chrisnorton and his excellent blog for alerting us to the … Google changed its algorithms this week – three steps to ensure your website is highly ranked
