What are the greatest risks from social media for law firms? This was one of the topics I covered at a talk I was invited to give to the Professional Services Marketing Community in Dubai – as well as looking at the opportunities. Delegates were in marketing and business development roles from many of the … What are the social media risks and opportunities for professional firms?
When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns using Facebook, Twitter and other platforms but there were few B2B case … Content is king: How social media has given greater credibility to communications in business
Monday 16th January 2012 has been designated ‘Blue Monday’ – officially the most depressing day of the working year. Research by the University of Exeter estimates that low morale could cost businesses £93bn in lost productivity. So, instead of leaving your employees to wallow in the misery of ‘Blue Monday’, use it as an opportunity … Blue Monday – 3 steps to boosting employee morale by improving internal communications
By Andrew Rayment, partner, Walker Morris Just before Christmas I had the pleasure of being invited by Victoria Tomlinson of Northern Lights PR to talk at a seminar about employment issues and social media. Facebook, LinkedIn and Twitter are hardly new, but the legal world is notoriously slow to react and is only now really … Can I sack my employee for Facebook comments?
In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained more influence than marketing directors over the past few years. Rogers puts this down … Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age
Last week, the CIPR’s Yorkshire and Lincolnshire group held a workshop for public sector communicators on handling Freedom of Information (FOI) requests. We ran the event in response to growing concern about the increasing volume of requests received by local authorities, universities, FE colleges and others – and the lack of coherent approach to handling … Handling FOI requests – an opportunity not a threat to public sector comms teams
Universities need to teach different employability skills to ensure their graduates get jobs. Blogging, Twitter and LinkedIn are essential, as are knowing how to network and ‘create’ their own job opportunities.
by Kulbir Sandhu, Intern at Northern Lights PR As somebody who has had some work experience of ‘in house’ communications, the first week of the programme has been an eye opener for many reasons. My objective before the internship started was to immerse myself: immerse myself in the master classes, in client briefs and generally … PR through the medium of cake baking
A new report ‘Social Media and Employment’ is a must-read for employers, employees and graduates looking to find their first job. Produced for the Glasgow Employer Board, the report looks at the implications of social media on employment and recruitment – Northern Lights’ CEO Victoria Tomlinson took part in the research. The insights, sensible advice … Social media – friend or foe to employers?
