Senior people are still sceptical about the value of LinkedIn – yet are looking for their next chair, non-exec or board position. So here we asked Scott Hutchinson, a performance coach and career trainer, to explain how LinkedIn is used by headhunters. How do headhunters find people? And more to the point, is it important/relevant … Do headhunters use LinkedIn for senior people?
Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting this marketing channel. She asked me to write a short blog … Does social media work for B2B businesses?
Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure – it all sounds great, right? Well, not always. If your blog or article … Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small meetings to major catastrophes, creating an effective and engaging social media community can be a significant challenge. While managing … How are councils making use of social media?
This blog appeared on Prime Women and looks at how to use LinkedIn to boost your career. If you have personal ambitions for 2016, LinkedIn is one of the most powerful tools to help you achieve these. Follow these steps to make a great start on LinkedIn
Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.
How should you write your LinkedIn profile? First person – I am the UK’s leading authority on … Or Third person – John Smith is the UK’s leading authority on … There is no definitive right or wrong answer and we frequently debate the pros and cons of both. I would … LinkedIn profiles – first or third person?!
Apologies if some of the links in this blog post do not work, we have transferred this blog to the Next-Up website from our old Northern Lights PR website. Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion … Director LinkedIn profiles – how to write them?
LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business
