Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space. Then, our industry lost out big time. Swathes of PR … Is the PR/comms industry dying while we still discuss press releases?
Are they in a community? I think they are, even if they only want a ‘community’ of a dozen or so people. But we haven’t thought of approaching this as an online community, more as highly sophisticated networking and relationship building online.
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on social media management where we … How do you evaluate Christmas TV ads – warm glow or hard sales?
Last night I watched Bake Off and – no doubt, like millions of others – thought, why don’t I make Jaffa Cakes? Are they difficult?
Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?
I am excited about life in Britain post-Brexit. But then again, I am an entrepreneur and have long learnt that change brings opportunities – it’s just hard spotting them and knowing which ones to exploit!
I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes. But in my view, they just don’t work as corporate colours. I … What is good design? Yellow, green and white-out are not!
This blog appeared on PRiME, an online magazine for women in their prime and looks at why does anyone start a business? Better yet, why is anyone starting a business after 50? So, I gave myself a treat and interviewed Dorthy Miller, a key driver behind Prime Women, to understand what gave them the idea, … Starting A Business After 50 – Just Do It!
For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small meetings to major catastrophes, creating an effective and engaging social media community can be a significant challenge. While managing … How are councils making use of social media?
