Marketing

10 tips for media interviews – don’t forget the microphone is on Prime Minister…

Granted, Yorkshire can be a bit tribal but (as a Yorkshireman) I can say we pride ourselves on being the friendliest people in the world. So, when Prime Minister David Cameron was caught on microphone joking that Yorkshire people “hated each other”, it’s no surprise that he was instantly lambasted by an irate horde of 10 tips for media interviews – don’t forget the microphone is on Prime Minister…

What makes a good blog?

I ran a training day for a group of consultants last week, as the first stage of building their profile. Their homework was to print out a blog they follow and then tell us all why they like it. It’s a great way to get people thinking about blogs and how to make them work. What makes a good blog?

7 reasons why we have all got to love Google+

Google+ was launched on 28 June, 2011 with Google determined to make this latest social media platform the new LinkedIn, Twitter, Facebook and Skype all rolled in together.

Yet three years on, few business people are really using it – and it is a rarity to find anyone who loves it.

So why do I say you have to love it?