At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can quickly create content that guarantees they are found on search … What is the best social media platform? Part One
New figures show the UK has now become the “self-employment capital” of Europe as soaring numbers of entrepreneurs set out on their own road to business glory. While this may be great for the economy, it presents a major headache for the growing number of businesses out there who have to work harder to make … Why should SMEs consider PR?
It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to provide adequate holiday cover and ensure those all important … Keeping business communications alive over the holiday season
The world’s biggest sporting event, the Tour de France, is coming. For those outside of Yorkshire, you can’t have escaped the media hype about the Grand Depart touring “God’s Own County”. For those in Yorkshire, the swarms of roaming road resurfacing teams and hoards of grandmothers furiously knitting tiny cycling jerseys at the roadside for … How do businesses make the most of the Tour de France Grand Depart?
Networking events are a powerful tool in the business arsenal. Cold calls are exactly that, cold and inpersonal, but networking events and business conferences allow you to walk up to your target client and shake them warmly by the hand. You can start to build a trusted relationship and that means the following sales call … Networking tips – making the most of business events
Last week I spotted a great post by Lloyd Pearson on the PM Forum LinkedIn group (Professional Marketing) saying ‘A plea to Legal Marketers – please don’t do this’. He linked to the video clip below, which he says ‘parodies the modern corporate advert: laden with clichés, stock images, buzzwords, and emptiness’. If you cannot … How to make great video clips for YouTube – 11 examples of the best and worst
Guest blog by Gabriela Castro-Fontoura – director, Sunny Sky Solutions “How to write a top-ranked business blog”. I had to buy it. I own a boutique consultancy and I’ve been blogging for nearly three years. I’ve received a lot of praise for my blog, I’d say I’m quite good at social media, … DIY expert blogging: exports and Latin America
Looking back on his time as Insider’s deputy editor, Northern Lights communications director Ben Pindar shares the secrets of business success from the hundreds of top entrepreneurs he interviewed over the years. This blog first appeared on Insider Media. Over the past few years I’ve been in a privileged position that many would pay a … How to grow your business – top tips from 400 entrepreneurs
Looking back at when Northern Lights PR first started using social media – some six years ago – I have to say it was pretty much based on blind faith. All of our team went to conferences and workshops and kept asking for the B2B case studies: these were always promised, never delivered. The case … How to measure ROI on B2B social media?
