I attended a truly inspiring event yesterday. It is so rare to go to anything where all aspects deliver and I have been analysing why this event worked so well – and what are the ingredients that we can all learn from. 1. Put your audience first The event was organised by The Yorkshire Mafia … Five key ingredients to an amazing event
It costs five to fifty times more to find a new customer than sell more to your existing customers. We’re working with a lot of clients helping them to increase sales and this is nearly always one of the best places to start. It’s a common fault – and we’re probably guilty of it ourselves! … Six guaranteed ways to sell more to your existing customers
Recently I ran a PR and social media workshop in York for tourism businesses with Denise Howard OBE, director of Welcometraining. All the participants were finalists in Visit York’s Tourism Awards. Entering and winning awards is a great way for businesses and organisations in any sector to achieve effective and low cost PR. You can … Entering your business for an award – 10 tips for getting PR
At the beginning of March, the Guardian released its new TV advert. We’ve since used the YouTube clip of the ad in client meetings, workshops and LinkedIn discussions to help illustrate how the media landscape is changing – and show senior professionals why social media should be integrated into business strategy at the highest level. … Open journalism – now you REALLY can’t ignore social media in business
Earlier this year we decided to look at new markets – and to go to Dubai. How do you go about researching and winning new business from an entirely new market? Here is how we did it – from a standing start in mid January. What worked? What didn’t? We share it all with you … How do you get new business in Dubai from standing start in less than a month? Through LinkedIn. Here’s how
In a tough economy many businesses are taking a long hard look at what they spend on sponsorship. Not just because marketing budgets are being cut, but also because companies are considering whether certain kinds of sponsorship are appropriate in austere times and, importantly, what’s the impact on business goals? So whatever sector you are … Five tips for getting business value from sponsorship
This infographic of the Charity 100 Social Index illustrates a six month study of how well charities are using social media and how this correlates with their financial performance. Cancer Research UK comes out top for its combined brand strength and financial strength. As the infographic shows, it is not just volume that determines the … The Charity 100 Social Index: The link between social media strategy and financial strength of charities
I have attended two events in the last week that shed very different lights on public relations and what people believe PR is about and does. It made me wonder what businesses are buying when they decide to hire a PR consultant. With colleague Helen Standing I attended a session called How to Find the … Is Public Relations right for your business? Three tips for choosing a PR agency
Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go to them, right? But whilst you’re driving all that traffic to … Driving traffic to your Facebook page: Don’t put all your eggs in one basket
