In the last month several people have mentioned how they’ve been contacted with email requests from people they don’t know – but often through people they know a bit. I got into a discussion with one of these people about this whole issue of email introductions and we came up with a list of why … Three magical tips to ensure winning success from emailed introductions – LinkedIn and Outlook
Twitter started life as a purely social tool. It was quickly picked up in the consumer market and it is now being used in the business to business and professional markets. But Twitter hasn’t kept pace with what business users need to make it a strategic communication tool. A number of our clients are … Five Twitter features that would make life easier for business
I am writing this blog as the titles roll at the end of the second BBC The Apprentice. And probably like most business people across the country, despairing of this as any kind of representation of business. Where does it go so badly wrong? 1. Who would go into business with people you don’t know … Five reasons why The Apprentice does not remotely represent business – and five places where it does
We have today launched our free ebook, Why you Can’t ignore Social Media in Business. To those who have been tuned into social media for a few years, the book’s content and style will probably seem basic and old hat. And if I’m honest, I am slightly embarrassed to have written it – I am … 10 tips for taking the plunge in (business) social media
A key theme at the recent Learning Technologies Exhibition 2011 (which I went along to with my client MyKnowledgeMap, a learning software and consultancy provider) was the use of video in learning, staff training and engagement, internal communications and marketing. The power of video in learning and training and in enticing consumers isn’t a new … Open your eyes to using video to win business
When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing and communications mix. And many companies now recognise that Facebook is a good platform … Five good reasons why Facebook is good for business
‘Do you know any way to do recruitment on/via LinkedIn?’ I was recently asked this by a fellow PR professional – and it struck me it would be a good blog topic. For those still new to LinkedIn it is an online networking site. Many people say – I have 1,000 contacts on my database. … How to recruit through LinkedIn?
Hardly a week goes by in Yorkshire without an event or workshop on social media. It seems that our appetites for anything digital are insatiable. Last week I attended a sell out social media breakfast seminar organised by the Chartered Institute of PR’s Yorkshire and Lincolnshire group. Deborah Copeland, head of online PR at … ‘I have a cunning plan’ – making social media strategic
by Shaeeb Tanwir, I was one of the interns on the Northern Lights PR internship during the summer of 2010 and learnt a lot from it; currently I work for a digital marketing agency called Zeal Digital and have found a lot of the skills I learnt during my time at Northern Lights have been … Northern Lights developed my Zeal for Online Marketing
