We’ve been running a number of social media workshops for our clients – and picking up stories of people running into trouble with LinkedIn because they didn’t know the rules before using it! So to spare your business similar embarrassments, here are five things you should check out in your business
I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their marketing and advertising. The first part is a recap … Ten ways to Engage! an audience through social media – with thanks to Brian Solis
by Mohammed Waheed, Intern at Northern Lights PR Student with high expectations When you attend university you think you are the “bee’s knees” and you will learn everything you need to know to be very successful in your future profession, however, not everything is what it seems. University PR At university I was taught all … Universities think PR exists in a fantasy land!!
My last blog covered the tips I took away from the CIPR Northern conference. But I couldn’t cover all the gems I want to share with our clients in one blog. So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking … More transforming social media tips
I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years. I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so of course I loved accountants in those days. As a freelance consultant, I’ve had to search the … We need to add value to our website – Quick! Let’s add a news feed…
BT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.
According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’
With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown? Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking. It is already hugely popular in cities … Foursquare: check in and check out of Facebook?
We have been commissioned to run a number of workshops for smaller businesses and have been looking for case studies about the benefits of social media and how it is being used. Camilla Barnard at Rude Health talked to us about how they are using Twitter and Facebook for their business. Rude Health’s experience and … Social media case study
A lot of our clients don’t ‘get’ Linkedin. They are great networkers, have a far larger contact book than they will ever put onto Linkedin and are regularly in touch with their contacts. What could they get from Linkedin? One of the answers is interesting research. Let’s look at two examples Joining Linkedin groups For … Learning from Linkedin
