What do you do on a miserable, cold Bank Holiday weekend? Too wet to garden, I went self-indulgent and rented out the films I never got to see in the cinema. Settling down to Julie and Julia, I realised a key theme of the film was that of blogger Julie Powell. I’ve been thinking what … Julie and Julia
This. is the question that I have been asked today by a PR student. She sent me the questions below to get my views for her dissertation. The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix. How does … Is blogging changing the role of PR?
What does your business do to keep finding new ideas and staying ahead of your competitors? I’ve been picking up all sorts of tips in the last two weeks. First was a new Innovation Club at Bradford University School of Management – I was asked to help get this going. We started with a small … How do you make your business sparkle?
‘Marketing is for failed sales people’. I heard this comment at a client’s this week and was both shocked and intrigued at the same time. Coming from a product driven company with a highly professional and driven sales team, this is apparently how many sales people regard marketing. Selling is a hot topic for businesses … Selling makes me cringe
Website designers – the techies – say that your blog should not link to other blogs. These techies are understandably focused on driving traffic to websites and say that if you include links to other people’s blogs (from your blog), then it is actually driving traffic away from your site. But blogs are about communities … Should we let ‘Techies’ win the battle of blogs?
Stephen Fry has again set the debate going on who should Twitter and about what. Yesterday he announced he is taking another (temporary) break to write his autobiography. Steve Davies (an online communications expert) has produced a list of all the journalists he could find using Twitter. I’ve used the Christmas break to go through … Who should Twitter – and why?
Rob Brown’s book, Public Relations and the Social Web, is packed with information, ideas and thoughts for both the novice and the expert in this area. Although aimed specifically at those working in PR, I am going to recommend this to our clients – it is a very good overview of what’s going on and … Social media for businesses
