Theresa May’s gift to business leaders
Election results: Theresa May ‘no intention of resigning’ after losses
Media skills
Can you network too much?
Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?
The press release is not dead
Here at Northern Lights we’ve seen a rise in popularity of press releases once again and are producing them for a variety of clients.
9 tips for presentations ‘in the round’
This week I supported our client, Pat Chapman-Pincher, to do her first big speech ‘in the round’. This is where the stage is round (surprisingly!) and in the centre of the room with tables and seating surrounding it. My colleague Ben, who used to be deputy editor at Yorkshire Insider, loves the format – … 9 tips for presentations ‘in the round’
10 tips for media interviews – don’t forget the microphone is on Prime Minister…
Granted, Yorkshire can be a bit tribal but (as a Yorkshireman) I can say we pride ourselves on being the friendliest people in the world. So, when Prime Minister David Cameron was caught on microphone joking that Yorkshire people “hated each other”, it’s no surprise that he was instantly lambasted by an irate horde of … 10 tips for media interviews – don’t forget the microphone is on Prime Minister…
‘SORRY can be a hard word for corporations to say’ – The Economist
Earlier this week I heard one of the most inspiring leadership interviews on the radio ever (go to 2.18 on the link). And the issue he addressed was one that every business needs to think about. John McEwan, now chief executive of the UK’s largest travel agency consortium, Advantage and formerly managing director of Thomas … ‘SORRY can be a hard word for corporations to say’ – The Economist
Managing social media at the office party
Office parties in the holiday season are an important part of rewarding and motivating staff, but in the social media age they can be fraught with potential pitfalls for damaging your brand and causing costly employment issues. With staff’s lives now intertwined with Facebook, Twitter, Snapchat and a wealth of other social media platforms, occasions … Managing social media at the office party
Making the most of silly season – managing your PR during summer holidays
The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise. Here, Northern Lights’ communications director Ben Pindar shares his thoughts on how businesses can make the … Making the most of silly season – managing your PR during summer holidays
Keeping business communications alive over the holiday season
It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to provide adequate holiday cover and ensure those all important … Keeping business communications alive over the holiday season