In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added: “I was thinking Linda – you did brilliantly engaging with me online so that when I saw … How social media sparks relationships and content
Northern Lights broke into exports in just 28 days and used LinkedIn and social media to research the market, secure overseas meetings and sign its first international deal in the Middle East. Here, chief executive Victoria Tomlinson explains how Northern Lights targeted overseas markets, researched export opportunities, sought introductions to business leaders in other countries … How did Northern Lights break into international trade?
We share our experiences and tips for small businesses to break into international trade. Read the blog on Leeds City Region Enterprise Partnership website here. If you would like support to explore new markets and seek out exciting business opportunities overseas, click here to browse support from the LEP and their partners.
This week I supported our client, Pat Chapman-Pincher, to do her first big speech ‘in the round’. This is where the stage is round (surprisingly!) and in the centre of the room with tables and seating surrounding it. My colleague Ben, who used to be deputy editor at Yorkshire Insider, loves the format – … 9 tips for presentations ‘in the round’
Granted, Yorkshire can be a bit tribal but (as a Yorkshireman) I can say we pride ourselves on being the friendliest people in the world. So, when Prime Minister David Cameron was caught on microphone joking that Yorkshire people “hated each other”, it’s no surprise that he was instantly lambasted by an irate horde of … 10 tips for media interviews – don’t forget the microphone is on Prime Minister…
How should you write your LinkedIn profile? First person – I am the UK’s leading authority on … Or Third person – John Smith is the UK’s leading authority on … There is no definitive right or wrong answer and we frequently debate the pros and cons of both. I would … LinkedIn profiles – first or third person?!
I ran a training day for a group of consultants last week, as the first stage of building their profile. Their homework was to print out a blog they follow and then tell us all why they like it. It’s a great way to get people thinking about blogs and how to make them work. … What makes a good blog?
Last night I got the most fantastic email from a client, telling me how all the tips we’d discussed for an event worked in practice! She was on such a high, had such great feedback from the event – and at the event was invited to speak at a very high profile conference. Bingo! One … 9 top tips to facilitating and moderating events
Thanks to Nick Bramley for this guest blog. Nick and Victoria Tomlinson were recently accredited as trainers by the Institute of Leadership and Management for the University of York – everyone loved Nick’s session on his 20 top sales tips and here he has kindly agreed to share them with you. Existing Customers – it … Top 20 sales tips for sales success
