How do I get more visitors to my website?
One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’
New to social media – tips
How to get your events and festivals viral on Twitter
Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.
Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure – it all sounds great, right? Well, not always. If your blog or article … Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
Life beyond 140? Twitter considers 10,000 characters and Ben was right!
This is my smug face. I’ve made some bold predictions in my time and this is one of those rare occasions when I get to say “I was right!” – I’m hoping few will remember my claim that Google+ will be the next big thing. Twitter is going to increase its character count from the … Life beyond 140? Twitter considers 10,000 characters and Ben was right!
Top ten social media predictions for 2016
Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.
14 lessons from a small business selling overseas – from the start
We share our experiences and tips for small businesses to break into international trade. Read the blog on Leeds City Region Enterprise Partnership website here. If you would like support to explore new markets and seek out exciting business opportunities overseas, click here to browse support from the LEP and their partners.
Reaching out to wider audiences – how to help researchers develop effective social media strategies
Catherine Manthorpe works at the University of Hertfordshire and after attending a one-day Training Gateway course on ‘how to develop a social media strategy’, led by Victoria Tomlinson, founder and chief executive of Northern Lights PR , has become very interested in how social media can be used by academics to extend the reach of … Reaching out to wider audiences – how to help researchers develop effective social media strategies
Nine reasons why your business should be blogging
Blogs have been a recognised marketing tool for a number of years now and I’d argue they are the most powerful way of promoting your business today. They’re also a hugely cost effective way for generating new business and raising awareness of your expertise or offer. Despite this, many businesses still aren’t making use of … Nine reasons why your business should be blogging
A-Z of social media – 120 glossary definitions for content marketing and social media
Content marketing, blogging and social media are all now recognised as hugely important tools for businesses looking to acquire new customers, target key individuals and build relationships. However, this new digital marketing landscape is awash with confusing terms, acronyms and jargon. In this latest blog, I aim to provide some quick and simple explanations to … A-Z of social media – 120 glossary definitions for content marketing and social media