Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms – is becoming increasingly important to the success of a business. Even the most … SEO is dead – content marketing is king!
Back in April I talked about how Periscope could benefit business as it was launched to the world. This new live video streaming app from the people at Twitter allows anybody in the world to broadcast what they are doing live, simply by using a mobile phone to film events. It’s proved to be a … How can businesses use live video apps like Periscope?
My last blog looked at Nine Steps To Build An Online Brand, offering a few simple steps to create a simple but engaging presence that will help business leaders to use the internet and digital technology to win new business. One of the key elements of this process was harnessing the power of social media. … Eight common social media mistakes – is your business guilty?
The race to remain popular in the fickle world of social media is relentless and it fuels a constant tidal wave of updates and new features across every platform. However, Twitter have outdone most with eight updates and new features this year – four of which have landed this week! Twitter is a giant of … Retweet with comment is latest bonus for businesses on Twitter
Hard to believe, but it is YouTube’s tenth anniversary this year. Hard to believe because surely it’s been around for more than ten years? I was asked by a journalist the other day about the significance of YouTube. Here are the ten ways I think it has had most impact. 1. Better teaching and learning … 10 awesome ways YouTube has changed our world in 10 years
The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to see social media being covered from a strategic perspective rather than as … Should CEOs be on twitter? Why they should – and why they shouldn’t
Keith Tully at Real Business Rescue has created this infographic to demonstrate how companies are using social media to improve their profile, build relationships and, most importantly, win new business. His insights show that social media will continue to rapidly grow in importance for the B2B market over the next year, while social media advertising … The potential of Social Media for B2B in 2015
This is it – I’m putting my neck on the line and I’m making a decision about whether Google+ will shutdown or whether Google+ will become bigger than Facebook. I’ve spent many months understanding and learning to love this platform and then developing insights and Google+ tips for businesses. I’ve delivered a wide range of … Is Google+ the future of social media?
Get your board into technology Last week Sony cancelled the release of Hollywood film, The Interview because of computer hacking threats. The company has been slated for this decision – even by President Obama – not just for being weak but because Sony’s board is seen as not being IT savvy and not having managed … Where are the opportunities for 2015?
