Apologies if some of the links in this blog post do not work, we have transferred this blog to the Next-Up website from our old Northern Lights PR website. Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion … Director LinkedIn profiles – how to write them?
Perhaps the biggest issue for wearable technology is how they will impact on businesses. Such devices raise a number of questions, ranging from should they even be allowed in the workplace to how will they transform the way we communicate and work together, and it’s a debate that will rage on while the technology giants and businesses alike battle to understand how to harness the opportunities.
The arrival of September means many things. The end of summer, a new school term, increasingly congested roads and the countdown to Christmas. However, in the business world it marks a return to activity after a holiday-induced lull in activity and also, the start of the events season. Business events continue to grow in popularity … How to plan a successful business event
LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business
Online branding is a crucial element of exporting and promoting your business overseas and everything you do from your website to your social media channels need to be carefully crafted to cater for the tastes of an international audience. In this video for the UKTI International Business Festival, held as part of the Grand Depart … Online branding for international trade
Catherine Manthorpe works at the University of Hertfordshire and has been exploring how academics use social media to support their research. She has noticed that there is a broad divide between those that have enthusiastically embraced social media and those that view the prospect with varying degrees of alarm. Scratching the surface a bit more … Five forms of social media anxiety – and what to do about them
How to use Twitter for business and create Twitter lists – a three step plan to be strategic The first part of this blog covered First Steps for Twitter Beginners. Hopefully you have now set up your profile, followed a few people and posted your first tweet – or two! Part two of this blog … Twitter for Business: Lists
Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five years. But surprisingly, while most acknowledge the importance of strategic … Building social media into your stakeholder engagement strategy
Well done! You are about to join the one billion Twitter users worldwide – thanks to Craig Smith for all these Twitter statistics. But why do you want to start tweeting? Probably like most newcomers you have no idea, because you don’t know the potential?!….
