Last week I spotted a great post by Lloyd Pearson on the PM Forum LinkedIn group (Professional Marketing) saying ‘A plea to Legal Marketers – please don’t do this’. He linked to the video clip below, which he says ‘parodies the modern corporate advert: laden with clichés, stock images, buzzwords, and emptiness’. If you cannot … How to make great video clips for YouTube – 11 examples of the best and worst
I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply disturbed. There was tacit agreement that “of course partners aged over … Professional services firms and social media – too old at 50?
What is academic research for? As a REF manager recently said “This is not a question that academics have had to consider in the past. Measuring impact is a completely new concept.” The rules of how the UK government funds research have changed. The most money has always gone to top-ranked researchers, but as the … Impact and the REF – and the role of social media for economic and social impact
If you are new to social media, where do you start? This is the challenge facing university departments across the world. Earlier this month, I delivered a one-day course for the Training Gateway to help universities develop a social media strategy. We had people from Scotland to the South coast, and in roles ranging from … How to create a social media strategy for universities
Guest blog by Gabriela Castro-Fontoura – director, Sunny Sky Solutions “How to write a top-ranked business blog”. I had to buy it. I own a boutique consultancy and I’ve been blogging for nearly three years. I’ve received a lot of praise for my blog, I’d say I’m quite good at social media, … DIY expert blogging: exports and Latin America
The B2B and academic worlds have been slower, on the whole, than B2C to see the potential of social media for driving brand engagement, building strategic relationships and establishing influence and thought leadership – both online and offline. However, some have seen the potential, invested, and are now reaping the rewards. Sheffield Business School are … Social media audits for corporates and universities: Part one
This week Simon Cowell has been tweeting pictures of himself with his new baby. Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you? Have you thought about your online ‘brand’ and how you reflect this across all social … Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?
If you want to appear at the top of Google searches, you don’t need to rely on your web and IT teams to get you there. But you need to start thinking like a search engine to make it work.
Looking back at when Northern Lights PR first started using social media – some six years ago – I have to say it was pretty much based on blind faith. All of our team went to conferences and workshops and kept asking for the B2B case studies: these were always promised, never delivered. The case … How to measure ROI on B2B social media?
