A couple of years ago, we got a consultant in to help us win new business. It was the depths of the recession and it was tough. There was no magic wand but one thing really stuck: he said ‘you should be earning passive income’. This was a completely new phrase to me. He defined … Content Marketing – How to make money from your business in 2014 – just from your brainpower
Victoria and team contacted me a while back with regard to designing and producing a new eBook about writing skills and techniques for blogging. I thought this was a great subject for a book, as writing blog posts, scheduling their posting and getting a worthwhile social networking benefit from them is a quite neglected, but increasingly important, … The Woe Factor; Designing for Kindle
We decided to see if we could become an Amazon bestseller when we launched our new ebook, How to Write a Top-Ranked Business Blog. Here we share how we did it.
As we already discussed in our last blog we are launching our new e-book, How to Write a Top-ranked Business Blog (to help business leaders, professionals, academics and journalists) on 19 November 2013. When the book goes on sale on Amazon, we are running a social media experiment to see if we can engage enough … How to read a Kindle e-book on your smartphone, PC, laptop or tablet – and become a bestseller? #SocMedX
Intrigued? Then stay with us, read on and all will be revealed… We’ve put everything we’ve learned about business blogging into our latest ebook, How to write a top ranked business blog. But we didn’t want to just put it out there and make the usual announcement. Northern Lights has done that before and it … Do you want to be part of our Social Media Experiment? #SocMedX
Last week I reviewed the CIPR’s new book on social media, Share this Too. I wanted to pull out a nugget from each of the 30 contributors, so covering the rest here, part two. 1. Sharon O’Dea Sharon’s chapter on gamification disturbed me – particularly having this in a book for the PR industry. She … Share this too – Part Two
The CIPR, the PR’s professional body, has done itself proud. A new book, Share this Too, which came out last month, puts the world of social media into a strategic, PR context. I have long since argued that the PR industry should be the ‘go to’ people for social media but we have been playing … Share This Too – social media has gone mainstream
Have you considered writing a thought leadership paper? You don’t have to be an academic to do this – you’ve already got the skills. Being a thought leader is just a way of sharing your knowledge with others. So what is thought leadership? In Victoria Tomlinson’s soon to be published e-book, How to write a … Why your business needs you to write thought leadership papers
The university business blog is a relatively new phenomenon. While students themselves embraced social media early on, the universities at which they study took a little longer to see the engagement potential of blogging and social media. My specialist areas are around website development and search engine optimisation (SEO), so I’ve a particular interest in … Top UK University Business Blogs for SEO
