The nightmare of becoming a PR client
Press releases
Two words to transform your business
In the last month, three former clients have randomly told me that my catchphrase now underpins everything they do in their job.
So I thought I would share them with you and transform your business.
Just two very small words. So what? Yes, ‘so what’ are the two words you need to use all day, every day.
The press release is not dead
Here at Northern Lights we’ve seen a rise in popularity of press releases once again and are producing them for a variety of clients.
Why should SMEs consider PR?
New figures show the UK has now become the “self-employment capital” of Europe as soaring numbers of entrepreneurs set out on their own road to business glory. While this may be great for the economy, it presents a major headache for the growing number of businesses out there who have to work harder to make … Why should SMEs consider PR?
Making the most of silly season – managing your PR during summer holidays
The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise. Here, Northern Lights’ communications director Ben Pindar shares his thoughts on how businesses can make the … Making the most of silly season – managing your PR during summer holidays
Keeping business communications alive over the holiday season
It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to provide adequate holiday cover and ensure those all important … Keeping business communications alive over the holiday season
Ten tips on how to write a successful press release
What should I include in a press release? What are journalists looking for? How do I secure media coverage? How do I get my story into a newspaper or magazine? Northern Lights Communication Director Ben Pindar has 20 years of experience at all levels of the media industry and he answers these questions by sharing … Ten tips on how to write a successful press release
Making the most of media relations
Northern Lights communications director Ben Pindar is a former journalist who has worked both at national and regional level. Here he shares his thoughts on how best to engage with the media. Legendary British publishing magnate Lord Northcliffe famously said: “News is what somebody somewhere wants to suppress – all the rest is advertising.” Speaking … Making the most of media relations
Responding to a crisis in schools – practical tips for head teachers
Handling a crisis in schools – practical tips for head teachers and governors. Plan ahead, be honest and transparent, communicate with everyone from staff to parents, media to community groups. Get yourself some expert help – it can be a lonely place.