Public Relations
Ten great blogging tips for #academics to promote their research
Google is changing – will keywords become obsolete?
Six essential tips for successful video blogs and media commentators
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We’ve helped a number of clients go through the torture of media training in just the last month – and I’ve also gone in front of a camera to promote our ebook to help students who are jobhunting. A number of themes struck me as we were doing these. Here are our tips if you … Six essential tips for successful video blogs and media commentators
Should Schools and Colleges Teach Social Media?
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I’ve recently been helping schools and colleges with their social media marketing. In May, I was invited to speak about social media at the 2012 AMDIS Conference – the annual conference of The Association for Marketing and Development in Independent Schools. I wrote about it in my blog here. What comes across time and time … Should Schools and Colleges Teach Social Media?
Why B2B Can’t Ignore Blogging
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At the end of 2011, there were: 181,000,000 blogs worldwide 18,700,000 million bloggers (6.7m on blogging websites, 12m using social networks) [source: Nielson] Everyone and his dog seems to have a blog (or web-log) nowadays! But while the B2C sector has picked up on consumer appetite for reading and sharing blogs, and has embraced blogging … Why B2B Can’t Ignore Blogging
Three year success plan for university students to get a job – with networking and social media
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As bright students start at university this week – will they start using social media professionally to help them get a job in three years’ time? Lisa Bachelor at the Guardian points out the importance of ‘soft skills’ or ‘employability skills’ which she says are becoming increasingly important to graduate recruiters: “While hard skills refer … Three year success plan for university students to get a job – with networking and social media
This week’s PR blunders – and one outstanding success
There have been three shocking PR blunders this week that every student and practitioner of PR and communications should analyse. But I also heard a media interview on Saturday which was a textbook case of how to own the interview, answer the question but firmly take the interview where you – and the audience – … This week’s PR blunders – and one outstanding success
Students must be educated in social media
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Are teachers and academics short changing our young people? In academic and educational circles, many have been slow to adopt social media – and there are still those who are dismissive of social media as a lot of silliness. Perhaps an element of intellectual snobbery? Lecturers don’t have social media skills Whatever the reason, students … Students must be educated in social media