Public Relations
Ten great blogging tips for #academics to promote their research
Google is changing – will keywords become obsolete?
Six essential tips for successful video blogs and media commentators
We’ve helped a number of clients go through the torture of media training in just the last month – and I’ve also gone in front of a camera to promote our ebook to help students who are jobhunting. A number of themes struck me as we were doing these. Here are our tips if you … Six essential tips for successful video blogs and media commentators
Should Schools and Colleges Teach Social Media?
I’ve recently been helping schools and colleges with their social media marketing. In May, I was invited to speak about social media at the 2012 AMDIS Conference – the annual conference of The Association for Marketing and Development in Independent Schools. I wrote about it in my blog here. What comes across time and time … Should Schools and Colleges Teach Social Media?
Why B2B Can’t Ignore Blogging
At the end of 2011, there were: 181,000,000 blogs worldwide 18,700,000 million bloggers (6.7m on blogging websites, 12m using social networks) [source: Nielson] Everyone and his dog seems to have a blog (or web-log) nowadays! But while the B2C sector has picked up on consumer appetite for reading and sharing blogs, and has embraced blogging … Why B2B Can’t Ignore Blogging
Three year success plan for university students to get a job – with networking and social media
As bright students start at university this week – will they start using social media professionally to help them get a job in three years’ time? Lisa Bachelor at the Guardian points out the importance of ‘soft skills’ or ‘employability skills’ which she says are becoming increasingly important to graduate recruiters: “While hard skills refer … Three year success plan for university students to get a job – with networking and social media
This week’s PR blunders – and one outstanding success
There have been three shocking PR blunders this week that every student and practitioner of PR and communications should analyse. But I also heard a media interview on Saturday which was a textbook case of how to own the interview, answer the question but firmly take the interview where you – and the audience – … This week’s PR blunders – and one outstanding success
Students must be educated in social media
Are teachers and academics short changing our young people? In academic and educational circles, many have been slow to adopt social media – and there are still those who are dismissive of social media as a lot of silliness. Perhaps an element of intellectual snobbery? Lecturers don’t have social media skills Whatever the reason, students … Students must be educated in social media