This blog also appeared on The Huffington Post. Last week a handful of men experienced, at first hand, what it is like to be outnumbered at senior levels. The Women’s Business Forum attracted more than 420 high powered delegates from the UK and America. Of these just 13% were men. According to the Davies Report, … Is football holding women back from the UK’s boards?
If you have one shred of doubt left about the business value of LinkedIn……. Read this! Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and pick things up with your customers. At the weekend I spotted a … If you have one shred of doubt left about the business value of LinkedIn…….
PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that PR agencies who don’t keep up to date with SEO could fall foul of Google’s … PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking
This infographic of the Charity 100 Social Index illustrates a six month study of how well charities are using social media and how this correlates with their financial performance. Cancer Research UK comes out top for its combined brand strength and financial strength. As the infographic shows, it is not just volume that determines the … The Charity 100 Social Index: The link between social media strategy and financial strength of charities
I mentioned that I have been on a social-media-holiday-reading-fest. A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs. SEO is writing website and blog copy in a way that search engines can find – and get you higher up Google rankings. My next book … 8 easy steps to improve your search engine rankings
I have attended two events in the last week that shed very different lights on public relations and what people believe PR is about and does. It made me wonder what businesses are buying when they decide to hire a PR consultant. With colleague Helen Standing I attended a session called How to Find the … Is Public Relations right for your business? Three tips for choosing a PR agency
Were there any killer tips to improve SEO at the ThinkVisibility conference? In our pursuit to improve SEO (search engine optimisation) skills, three of the Northern Lights team attended the ThinkVisibility conference in Leeds this Saturday. Thanks to @thehodge for organising a lively day complete with pick’n’mix sweeties and Lego people! I’m still digesting the … Were there any killer tips to improve SEO at the ThinkVisibility conference?
Any company with an active PR team or agency is usually keen to get the appointment of a new director featured in their local press. Local and regional media is generally easy to achieve – but what chance is there of getting a corporate appointment featured in the national media? Here we show how we … How do you get your director featured in national press?
I’ve just spent two weeks on holiday with a pile of books on social media for business. I really want to sharpen up the results that can be achieved for our clients and improve our technical knowledge. So far, I’m finding two thirds of each book tends to be basic and a lot of repetition … 10 powerful tools to increase sales through Twitter – with thanks to Joel Comm
