Theresa May’s gift to business leaders
Election results: Theresa May ‘no intention of resigning’ after losses
Public Relations
How to Take Constructive Criticism in 6 Steps: A Priceless Gift
Prime Women asked me to write about this subject, as it is something that has been asked by readers: How should you take constructive criticism? It is one of those interesting topics that I thought many would have a view on. They do! I put it out on social media channels to see what others … How to Take Constructive Criticism in 6 Steps: A Priceless Gift
Why organisations should have a plan to engage with politicians
Too many organisations are often guilty of only engaging with elected representatives when things go wrong. We’ve all seen the headlines and cringed a bit at what’s gone on. And too many communications professionals make the same mistake – and aren’t equipped with the right knowledge or prefer not to get involved. But building a … Why organisations should have a plan to engage with politicians
Would your leader work for their own company?
A few weeks ago I attended a CBI round table on the economy. Inevitably these mostly large employers started talking about the nightmare their businesses/organisations are going to face without cheap EU labour. I have added the word ‘cheap’, but that was essentially the issue. I drove away fuming. These bosses are disconnected from their … Would your leader work for their own company?
How do you evaluate Christmas TV ads – warm glow or hard sales?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on social media management where we … How do you evaluate Christmas TV ads – warm glow or hard sales?
8 things Kim Kardashian teaches us about staying safe on social media
Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that secured global media coverage this week, but a daring Paris hotel robbery that saw … 8 things Kim Kardashian teaches us about staying safe on social media
Six things Donald Trump teaches business about social media
It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many became enraged and only a few took him seriously. Fast-forward a few months and the … Six things Donald Trump teaches business about social media
What is good design? Yellow, green and white-out are not!
I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes. But in my view, they just don’t work as corporate colours. I … What is good design? Yellow, green and white-out are not!
How social media sparks relationships and content
In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added: “I was thinking Linda – you did brilliantly engaging with me online so that when I saw … How social media sparks relationships and content