The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of media coverage in the process. But, what lessons can we learn … Four lessons Boaty McBoatface can teach us about online campaigns
Blogging is a powerful tool for many businesses, organisations and brands.
In the last month, three former clients have randomly told me that my catchphrase now underpins everything they do in their job.
So I thought I would share them with you and transform your business.
Just two very small words. So what? Yes, ‘so what’ are the two words you need to use all day, every day.
Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging about 10 years ago when I realised its massive potential to enhance my professional brand and reputation and … “Blogging opened doors and enhanced my professional reputation”
Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.
Richard Millington, founder of Feverbee.com, outlines the challenges that community managers are facing and how he sees their role developing and the new tools and ideas to help them. Richard says: “We haven’t evolved much in the last couple of years and the key thing will be to look beyond the traditional community skills.” ” … Interview with Richard Millington, founder of Feverbee.com at the Tactical Psychology of Digital Engagement Conference
I recently ran the social media management training day for the CIPR. We had a great group and for one of the exercises, I got everyone thinking about what content they have already in their organisation that they can reformat – or repurpose as the jargon goes. Someone then asked me to define ‘content’. I … What is content? Find it in dark corners!
Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure – it all sounds great, right? Well, not always. If your blog or article … Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small meetings to major catastrophes, creating an effective and engaging social media community can be a significant challenge. While managing … How are councils making use of social media?
