For too long, the issue of ethics in the boardroom has been seen as rather fluffy or for the CSR department and not about core business. But in the last few weeks we have seen just what the cost can be. Martin Winterkorn, chief executive of the world’s second-largest carmaker VW, has stepped down as … Could your boardroom ethics cost you £20bn?
This week 24 judges decided which entries would win the prestigious CorpComms awards – the magazine for corporate communicators. I was honoured to be asked to join them. Judging the work of your peers is thought-provoking. It challenges you to think about the work you are doing for your own clients, the value and the … 10 inside secrets to winning an award – from the judges
Content marketing, blogging and social media are all now recognised as hugely important tools for businesses looking to acquire new customers, target key individuals and build relationships. However, this new digital marketing landscape is awash with confusing terms, acronyms and jargon. In this latest blog, I aim to provide some quick and simple explanations to … A-Z of social media – 120 glossary definitions for content marketing and social media
Customer questions are key when it comes to improving your Google search ranking and creating content for your website and social media channels. This latest video blog (vlog) from Northern Lights communications director Ben Pindar is in response to a question he’s faced on numerous occasions. Our recent research into how professional service firms are … How do I get my business found on Google?
My last blog looked at Nine Steps To Build An Online Brand, offering a few simple steps to create a simple but engaging presence that will help business leaders to use the internet and digital technology to win new business. One of the key elements of this process was harnessing the power of social media. … Eight common social media mistakes – is your business guilty?
Today every business owner recognises the importance of a strong online brand – even if it’s still on the “to do” list. Finding you on Google and researching who you are is now an integral part of every customer’s buying process. Northern Lights works with a wide number of B2B organisations, public sector bodies, educational … Nine steps to build an online brand
What do companies of the future look like? And what sort of boards do you need to run them? From the discussions at a Heidrick & Struggles breakfast debate this morning, traditional corporates are struggling to think digital, disrupt their existing models or recruit the talent to help them. However, all is not hazy. Our … Digital disruption – how is it shaping companies and boards of the future?
Good customer service is very subjective. What one person loves, another can hate. I have recently started to feel bombarded with emails from a few companies who, in theory, are just doing a great job of keeping me informed. But they are too chatty and emailing me at too many stages of the order. I … Is automation leading to poor customer service?
In a major new piece of research, Northern Lights has ranked Yorkshire’s leading law firms based on the strength of their online presence and asked how are law firms winning business online? As part of the research, Communications Director Ben Pindar met with more than 30 law firms to gauge their appetite for social media … How will social media benefit professional services firms?
