Is the PR/comms industry dying while we still discuss press releases?
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Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space. Then, our industry lost out big time. Swathes of PR … Is the PR/comms industry dying while we still discuss press releases?