![By Ed Miliband for Leader [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons](data:image/svg+xml;nitro-empty-id=MzAzOjU3MQ==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMjU2IDI1MiIgd2lkdGg9IjI1NiIgaGVpZ2h0PSIyNTIiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
The country is in shock. Well, journalists and ‘commentators’ are because they all got the election so wrong. Their focus now is on who will take over, how did we get it wrong, can the polling industry ever recover – and of course (the most important) where is Ed’s Stone? If you know the answer, … 7 lessons every business should learn from Ed Miliband his disastrous campaign
Two new contenders crashed onto the social media scene last week – Periscope and Meerkat. Both are live video streaming apps and their arrival is already being hailed as a revolutionary moment in the way we communicate with customers and with each other. Unsurprisingly, in the fast-paced world of social media, Meerkat already appears to … How will Periscope or Meerkat benefit business?
The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to see social media being covered from a strategic perspective rather than as … Should CEOs be on twitter? Why they should – and why they shouldn’t
Apologies if some of the links in this blog post do not work, we have transferred this blog to the Next-Up website from our old Northern Lights PR website. Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion … Director LinkedIn profiles – how to write them?
Perhaps the biggest issue for wearable technology is how they will impact on businesses. Such devices raise a number of questions, ranging from should they even be allowed in the workplace to how will they transform the way we communicate and work together, and it’s a debate that will rage on while the technology giants and businesses alike battle to understand how to harness the opportunities.
LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business
In last week’s blog about online reputation management, I looked at the importance of online branding, how to check your online reputation and how to respond to negative comments. In this instalment, I dig deeper and look the rising tiding of cyber extortionism, safeguarding your brand online and, most importantly, how to improve your online … Ten step guide to online reputation management – part two
Andy Warhol was wrong when he said everyone in the future will have their fifteen minutes of fame. Today, we’re all famous, all of the time. Every aspect of our life is played out in the full glare of the social media spotlight and, while this new era of sharing delivers major opportunities, it can … Ten step guide to online reputation management – part one
The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise. Here, Northern Lights’ communications director Ben Pindar shares his thoughts on how businesses can make the … Making the most of silly season – managing your PR during summer holidays
