It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to provide adequate holiday cover and ensure those all important … Keeping business communications alive over the holiday season
Online branding is a crucial element of exporting and promoting your business overseas and everything you do from your website to your social media channels need to be carefully crafted to cater for the tastes of an international audience. In this video for the UKTI International Business Festival, held as part of the Grand Depart … Online branding for international trade
Northern Lights communications director Ben Pindar is a former journalist who has worked both at national and regional level. Here he shares his thoughts on how best to engage with the media. Legendary British publishing magnate Lord Northcliffe famously said: “News is what somebody somewhere wants to suppress – all the rest is advertising.” Speaking … Making the most of media relations
Looking back on his time as Insider’s deputy editor, Northern Lights communications director Ben Pindar shares the secrets of business success from the hundreds of top entrepreneurs he interviewed over the years. This blog first appeared on Insider Media. Over the past few years I’ve been in a privileged position that many would pay a … How to grow your business – top tips from 400 entrepreneurs
This week Simon Cowell has been tweeting pictures of himself with his new baby. Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you? Have you thought about your online ‘brand’ and how you reflect this across all social … Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?
Calum Lynch, is responsible for Grant Thornton’s Business Risk Services team outside of London. He recently spoke at the Leeds Managing Partners’ Forum, discussing risk management in professional services firms. This blog picks out some of the discussion areas from that presentation. Should your firm have an independent non-executive director? That was the question that … Do professional firms need non-executive directors? How relevant is board governance to a firm?
The attorney general, Dominic Grieve QC MP and the Lord Chief Justice for England and Wales the Lord Thomas yesterday published a revised judicial protocol and revised guidance on the disclosure of unused material in criminal cases. In plain English, these guidelines remind the press and the public that if you post information on social … Twitter – Tweeters warned about contempt of court – could your tweet land you in jail?
This week, a new chapter opened in my career as I joined the fantastic team at Northern Lights PR as an account executive. A ‘proper’ title for someone who trained as a journalist with Thomson Regional Newspapers where job titles were an irrelevance but a keen news sense imperative! One of the bug bears of … Journalist turned PR – how to fight back from negative press
This weekend I was on the BBC1 Breakfast sofa with Charlie Stayt and Louise Minchin to talk about Sally Bercow on Twitter. A few weeks ago I was trained for just this moment by The BBC Academy (this link goes to my blog explaining the initiative and tips from the training). So how did it … Grab the subject – 3 media interview tips
