Reputation management - Page 4 of 7

Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy

Northern Lights | 26 April 2013

We’re always looking for examples of businesses that use social media well. Its immediacy can be both a blessing and a challenge in PR. One company that uses social media really well is Petplan. As a B2C pet insurance company, they have a great presence on Facebook, as they know that’s where their customers are. … Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy

5 social media lessons every chief executive should learn from Paris Brown

Northern Lights | 11 April 2013

Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.

Horse meat crisis part 2 – what about internal communications?

Northern Lights | 21 February 2013

The horse meat crisis has now been running for a month. How time flies.

Back in January, this blog looked at how Tesco had responded to the initial scare and what a crisis communications plan should look like.

A question from a client made me realise the blog didn’t address internal communications, which of course is as critical as dealing with the outside world.

11 DWP workers sacked for using Twitter and Facebook – the shocking story of government internal communications?

Northern Lights | 9 January 2013

Yesterday, 11 civil servants at Iain Duncan Smith’s department for work and pensions were sacked for using Twitter or Facebook. The DWP’s website says it has 5,345 employees – so 2% of the department have been reprimanded, given written and final warnings, or sacked. Is that shocking?

Ten great blogging tips for #academics to promote their research

Northern Lights | 11 December 2012

Ten great blogging tips for #academics to promote their research

Should Schools and Colleges Teach Social Media?

Northern Lights | 9 October 2012

I’ve recently been helping schools and colleges with their social media marketing. In May, I was invited to speak about social media at the 2012 AMDIS Conference – the annual conference of The Association for Marketing and Development in Independent Schools. I wrote about it in my blog here. What comes across time and time … Should Schools and Colleges Teach Social Media?

This week’s PR blunders – and one outstanding success

Northern Lights | 18 September 2012

There have been three shocking PR blunders this week that every student and practitioner of PR and communications should analyse. But I also heard a media interview on Saturday which was a textbook case of how to own the interview, answer the question but firmly take the interview where you – and the audience – … This week’s PR blunders – and one outstanding success

3 ominous lessons from Prince Harry’s photos – employers and students take note

Northern Lights | 26 August 2012

The real story of Prince Harry is – the photo. Without that, there would not have been a story – and that is a lesson for employers and students. India Knight of the Sunday Times is spot on when she says today that “Harry has exposed our sins of the smartphone”. And employers and students … 3 ominous lessons from Prince Harry’s photos – employers and students take note

The five Facebook faux pas that could cost you a job

Northern Lights | 16 August 2012

Guest blog by Sarah Larby The five Facebook faux pas that could cost you a job Like many people, I saw social media as a way of keeping in contact with friends, uploading photos and following trends and celebrities. However, having read Northern Light’s ebook ‘From Student to Salary’ I realise it can be used … The five Facebook faux pas that could cost you a job