If you want to appear at the top of Google searches, you don’t need to rely on your web and IT teams to get you there. But you need to start thinking like a search engine to make it work.
In the last year we have been trying to recruit a senior member of our team. We have interviewed in-house and agency PR people, journalists, social media specialists. But very few are able to combine good old fashioned PR with online skills. And the biggest gap is in the ability to understand or write thought … Are PR professionals going to get serious about strategic blogging?
Looking back at when Northern Lights PR first started using social media – some six years ago – I have to say it was pretty much based on blind faith. All of our team went to conferences and workshops and kept asking for the B2B case studies: these were always promised, never delivered. The case … How to measure ROI on B2B social media?
A couple of years ago, we got a consultant in to help us win new business. It was the depths of the recession and it was tough. There was no magic wand but one thing really stuck: he said ‘you should be earning passive income’. This was a completely new phrase to me. He defined … Content Marketing – How to make money from your business in 2014 – just from your brainpower
Victoria and team contacted me a while back with regard to designing and producing a new eBook about writing skills and techniques for blogging. I thought this was a great subject for a book, as writing blog posts, scheduling their posting and getting a worthwhile social networking benefit from them is a quite neglected, but increasingly important, … The Woe Factor; Designing for Kindle
We decided to see if we could become an Amazon bestseller when we launched our new ebook, How to Write a Top-Ranked Business Blog. Here we share how we did it.
As we already discussed in our last blog we are launching our new e-book, How to Write a Top-ranked Business Blog (to help business leaders, professionals, academics and journalists) on 19 November 2013. When the book goes on sale on Amazon, we are running a social media experiment to see if we can engage enough … How to read a Kindle e-book on your smartphone, PC, laptop or tablet – and become a bestseller? #SocMedX
Intrigued? Then stay with us, read on and all will be revealed… We’ve put everything we’ve learned about business blogging into our latest ebook, How to write a top ranked business blog. But we didn’t want to just put it out there and make the usual announcement. Northern Lights has done that before and it … Do you want to be part of our Social Media Experiment? #SocMedX
The university business blog is a relatively new phenomenon. While students themselves embraced social media early on, the universities at which they study took a little longer to see the engagement potential of blogging and social media. My specialist areas are around website development and search engine optimisation (SEO), so I’ve a particular interest in … Top UK University Business Blogs for SEO
