Search Engine Optimisation (SEO) - Page 4 of 5

Social media and REF score: how universities are helping academics to increase engagement

Northern Lights | 30 August 2013

The Guardian recently highlighted how public engagement for universities is changing. Engagement as a two-way process is now a necessary part of university research and the publication of academic work. But for many academics and researchers, it involves a big culture shift. Moving from a culture of ownership and protection of ideas, to one where … Social media and REF score: how universities are helping academics to increase engagement

Search engine optimisation training (SEO) – what is a good bounce rate for a website?

Northern Lights | 17 April 2013

We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics, the type of organisation the website belongs to, and what activities have been happening to cause the increase in bounce rate.

5 social media lessons every chief executive should learn from Paris Brown

Northern Lights | 11 April 2013

Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.

Google changed its algorithms this week – three steps to ensure your website is highly ranked

Northern Lights | 18 March 2013

This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made – thanks to @chrisnorton and his excellent blog for alerting us to the … Google changed its algorithms this week – three steps to ensure your website is highly ranked

The Do’s & Dont’s of Pinterest for Business

Northern Lights | 31 January 2013

When done well, Pinterest can be a great part of your overall SEO strategy, and an invaluable source of traffic to your site.

When done badly, it can be a waste of your valuable time, and a possible dent to your brand’s reputation.

With this in mind, here are my top tips on what you should and shouldn’t be doing to build your presence on the internet’s biggest pin board.

8 Link Building Strategies to Promote Your Website

Northern Lights | 17 December 2012

Jonny Ross, associate of Northern Lights PR As more and more companies are recognising the importance of their online profile and the potential benefits to be gained by digital marketing and social retail, interest in search engine marketing and SEO – search engine optimisation – helps to set you high on Google searches – is … 8 Link Building Strategies to Promote Your Website

Ten great blogging tips for #academics to promote their research

Northern Lights | 11 December 2012

Ten great blogging tips for #academics to promote their research

Google is changing – will keywords become obsolete?

Northern Lights | 3 December 2012

Social media is now seen as a serious business tool – but business leaders are still not sure how to use it.

How did the PR industry lose the social media battle?

Northern Lights | 13 October 2011

I am so frustrated! Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical. In our case we initially tried to do this through social media … How did the PR industry lose the social media battle?